Digital Imaging Essentials for Media Professionls: Understanding Digital Imaging
Code: SDCPP001
Presenter: Graeme Cookson
Venue: Schlesinger Theatre
Date: Monday April 8, 2013
Duration: Full Day
Style: Lecture
Participants: 60
Prerequisite: None
Cost: R1,250 (ex VAT)
Graeme Cookson started his career doing camera work for prepress at a commercial printers in London and went on to become a freelance photographer working with a range of London-based magazines as well as freelancing for The Times (London), BBC, and Channel 4. He now consults in digital imaging and counts the likes of Reuters and the BBC among his clients.
Understanding digital imaging is the foundation for understanding all digital media. Since 2005, Graeme Cookson has been assisting media professionals in South Africa get to understand what digital is all about. This course is always sold out as it is the essential first step in really understanding digital imaging.
Graeme is brilliant at explaining complex digital concepts in ways in which absolute beginners can understand and apply as well as furthering the knowledge of those who have been working with digital imaging for years.
What content will be covered?
The masterclass covers the essentials of what defines a quality digital image and how to check that the files you are receiving or producing are at the correct standard for various uses. This includes essential theory – pixels, resolution, file size, file formats, compression, bit depth, and colour space, as well as detecting common problems, imaging standards, a productive workflow and levels and curves.
What will I gain?
At the end of the masterclass you will understand what digital is and what all the terms that you hear mean – bits, bytes, bit depth, 16-bit, jpeg, tiff, colour space etc. You will also know the standards you need to work to for output to print, web and broadcast and for building a long terms archive that can generate a return in years and decades to come. So whether you are a photographer, producing images, or an editor, picture researcher or picture editor, you will be aware of the standards to hold to and be able to identify problems in images prior to passing it down the line to publication of broadcast ensuring quality of output every time.