Professional photographers operate in an increasingly competitive environment. The advent of digital photography and the leaps in camera manufacture and technology mean that amateurs are able to successfully compete with professionals in many sectors. This has forced dramatic changes in how the market for photography works. Professional photographers can often feel under siege and that the markets are shrinking because they don’t operate like they used to. Yet more pictures are being used by more people in the World today than ever before. This seminar, then, takes up the challenge of assisting photographers to understand the markets for their work and how to develop multiple income streams that they as professional photographers are well placed to exploit. The seminar takes as its background material developed on the Shutha.org online resource: Introduction to Photography Markets.
This seminar can be booked as a whole or as part of a package or as individual courses. Details for the whole seminar are as follows:
Venue: Schlesinger Theatre
Date: Saturday April 6, 2013
Style: Lecture and Workshop
Participants: 60
Prerequisite: None
| Time | Activity | Cost |
| 8h00 | Registration | |
| 9h00 | SDCIS001: Selling Your Work, Selling Yourself: Building multiple income streams throughout your career | Included |
| 9h45 | SDCIS002: Selling Time: Best practice in managing commercial, editorial and retail assignments | R313.00 |
| 11h15 | TEA | |
| 11h30 | SDCIS003: Selling Use Rights: Creating an income stream from publication and broadcast rights | R313.00 |
| 13h00 | LUNCH | |
| 14h00 | SDCIS004: Selling Products: Maximizing product markets for your photography | R313.00 |
| 15h30 | TEA | |
| 15h45 | SDCIS005: Selling Rarity: Creating value for fine art collectors | R313.00 |
NOTE: All prices exclude VAT
Selling Your Work, Selling Yourself: Building multiple income streams throughout your career
Code: SDCIS001
Presenter: David Larsen
Duration: 9h00-9h45
Cost: No charge if registered for any of the other Saturday Seminar courses
This session takes a broad look at the history of photography markets. In understanding where we have been we can begin to understand where we are. And based on a realisation of where we are in terms of markets for photography we look at how professionals can place themselves in relation to photo markets such that they are building predictable and reliable income streams.
What content will be covered?
The history of photo markets, genres of photography and photo income streams.
What will I gain?
You will gain a valuable insight into where global photography markets are at and how to place yourself and your work in relation to those markets.
Selling Time: Best practice in managing commercial, editorial and retail assignments
Code: SDCIS002
Presenters: Eric Miller and Neville Lockhart
Cost: R313.00 (ex VAT)
Veteran editorial photographer, Eric Miller and commercial photographer Neville Lockhart will be presenting from their experience in managing editorial, commercial and retail assignments.
What content will be covered?
There are two fundamental ways in which buyers obtain use rights to photographs. One is to license an image that has already been taken – either through a stock library or directly from a photographer. The other is to assign a photographer to do a shoot. Assignment photography is the primary income stream for many professional photographers. Managing assignments well takes a lot of attention to detail. How do you manage the relationship with the client? How do you understand the brief and then fulfill it in such a way that the client will be satisfied? What of the logistics and related expenses? How do you charge? And what about contracts and the rights to the output?
What will I gain?
An insight into best practice for handling assignments making you more certain in handling your assignments.
Selling Use Rights: Creating an income stream from publication and broadcast rights
Code: SDCIS003
Presenters: Rosanne Larsen and David Larsen
Cost: R313.00 (ex VAT)
During the course of their career professional photographers build up a valuable archive of material. Yet so often it does not work for them but sits languishing in a cupboard or on a hard drive. David and Rosanne Larsen are veterans of the South African photo industry having got Africa Media Online’s photo agency off the ground in 2000 and having set up a distribution network for images from Africa to markets around the World.
What content will be covered?
This session will help you to understand how the global stock photo industry works and how to work best with it in terms of your own collection of images. It will answer questions about how best to work with agencies, how to prepare images for agencies and also how rights and payment works. The session will also touch on the difference between an Agent and an Agency and having the correct expectations of each.
What will I gain?
It will give you helpful insights into the stock industry, how to place your images correctly and how to build a long term passive income stream that will benefit you over years and may even serve as a significant part of your retirement plan if you do the work required now.
Selling Products: Maximizing product markets for your photography
Code: SDCIS004
Presenters: Roger De La Harpe and Paul Changuion
Cost: R313.00 (ex VAT)
Selling products whether it be posters or t-shirts, books or calendars is a potential market for photography. Knowing this market and how to place yourself in this market is the subject of this session.
Roger De La Harpe is a veteran photographer who had published many books and also has a keen understanding of markets. Paul Changuion has created one of the foremost online photographic print ordering services in South Africa.
What content will be covered?
This session will introduce you to the product markets for photography and give you significant pointers on how to access those markets. Roger will focus on the publishing markets and how to go about conceiving a book project and getting it all the way to publication and launch and then how to build on its success. Paul will give insight into the photographic print industry and how best to do selections and prepare images for that market.
What will I gain?
You will understand product markets for photography better and how to place yourself and your work in these markets potentially building another significant income stream.
Selling Rarity: Creating value for fine art collectors
Code: SDCIS005
Presenters: Cedric Nunn with David Larsen
Cost: R313.00 (ex VAT)
The fine art market is often viewed as the pinnacle of photographic enterprise. Yet accessing this market can prove illusive.
What content will be covered?
Veteran documentary photographer, Cedric Nunn will give valuable insight from his experience of attempting to break in to the fine art world. David Larsen will support him by giving context for the session and managing a Skype interview with art historian Dr. Ralf-P. Seippel who owns Galerie Seippel in Cologne, Germany and the Bailey Seippel Gallery in Johannesburg.
What will I gain?
This session will give you an understanding of the fine art market for photography and what art buyers are looking for. Understanding that and the process for preparing to enter the fine art market correctly has the potential of enabling you to build another photography income stream.